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Hubspot social listening7/7/2023 While social media monitoring tracks metrics, social listening focuses on what is being said. It’s important to note that social listening and social media monitoring are two different things. That might be responding to messages or completely revamping your strategy, or anything in between. The most important aspect of social listening is learning – analyzing the data you’ve accumulated and determining what actions can be taken. Social listening is the act of sifting through all social media channels in search of mentions related to your business, brand, products, keywords, and competitors. What is social listening and which are the best social listening tools Once you’re set up on social media, a social listening plan is key to ensuring that you’re actually using social media to connect with your audience and grow your business. There’s no way around it – in 2021, it’s downright irresponsible not to. If you have a business, you should be using social media to build relationships with your customers and grow your reputation. What is social listening? That’s a good question! Let’s start like that.
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